The Sunday Times Scotland will be the official media partner of this year’s 72nd Edinburgh International Film Festival.
The 2018 Festival will run from Wednesday 20 June until Sunday 1 July and will feature some 650 public, media, and industry screenings throughout the Scottish capital during that time, including a weekend of free films in the city’s St Andrew Square.
The Sunday Times Scotland, in conjunction with its sister title The Times Scotland, will provide EIFF with a comprehensive package of print support including a dedicated 24-page pull-out, enhanced editorial coverage, and a series of advertisements. The Sunday Times will be accredited as EIFF’s
media partner on screens prior to all film screenings and will have extensive brand and product
presence elsewhere during the 12-day festival.
The Sunday Times Scotland is the market leader among the quality Sunday titles and is enjoying a
sustained period of growth, far outselling its two rival publications combined, while also continuing to
achieve an increase in paid-for subscriptions.
George Taylor, Marketing Manager at News Scotland, publishers of The Sunday Times Scotland, said:
“The Edinburgh International Film Festival is a highlight of the arts calendar in Scotland and we are very pleased to be working in partnership with the team there to help showcase the Festival – and the individual films – to as wide an audience as possible.”
EIFF Head of Marketing Kirsty Tough commented: “The Sunday Times has been a long-time supporter of the Film Festival and we’re excited to have their team on board as official media partner in our 72nd year. Their shared vision and ambition for the Festival is invaluable and we’re looking forward to working together to showcase what promises to be another brilliant programme in 2018.”
The 72nd EIFF runs from 20 June - 1 July, 2018.