Edinburgh International Film Festival is proud to announce that Johnnie Walker will be the official whisky partner of this year’s 73rd EIFF. Johnnie Walker will be sponsoring EIFF’s Berlinale reception on 8th February to launch the wider partnership, celebrating the ongoing support of Scottish filmmaking talent.
In an exciting three-year partnership, Johnnie Walker will support EIFF’s international receptions at some of the world’s leading film festivals throughout the year. As the official whisky partner, Johnnie Walker will take over EIFF’s Festival HQ, Filmhouse, for the entirety of the festival and will collaborate on a brand-new short filmmaking challenge, Walk With Us, launching later this year.
The 2019 Edinburgh International Film Festival will run from Wednesday 19th June until Sunday 30th June and will feature numerous public, media and industry screenings throughout the Scottish capital during that time. The full programme will be announced on Wednesday 29th May 2019.
Johnnie Walker has a long-standing relationship with film and entertainment and most recently launched partnerships with Blade Runner 2049 and HBO’s Game of Thrones series. In April last year, it was announced that Johnnie Walker will open a new immersive brand experience in Edinburgh in 2020.
John Williams, Global Brand Director Johnnie Walker said: “The Edinburgh International Film Festival is one of the most prestigious in the world and is the perfect cultural partner for Johnnie Walker to work with. Johnnie Walker celebrates creativity in film and entertainment and blends perfectly with EIFF, as a programme which celebrates Scottish talent and culture at its heart.”
Mark Adams, EIFF Artistic Director, said: “We are delighted to be partnering with Johnnie Walker and I know our guests and festival attendees will be equally thrilled. Being aligned with such an iconic Scottish brand is the perfect way to blend a world famous whisky with EIFF’s exciting cinema experiences.”